What is Social Software? Social software or social media, is the newest way of communicating on the web. Through user created content, consumers and companies can easily connect and share comments, ideas, messages, etc. This user generated content allows even the average consumer to easily share his or her comments on products and services. Social software allows for instant communication between anyone in the world. Because of this, it is important for companies to embrace this new technology to reach new consumers. What do you need to use it? These easily accessible services allow for instant feedback on products, customer service, as well as providing new avenues of advertising/marketing. Social software provides new opportunities for companies to have their name and products heard and seen by millions. Social software is also playing an increasingly important role in search engine optimization, as these applications are often on the first page of searches. Social software sites are consistently in the top ten most visited websites and the number of viewers is growing. One of the most important reasons for using social software applications is the fact that people of all ages are using them. According to Forrester Research, over 40% of Facebook users are over the age of 35 and this is a trend throughout the industry. Why should you use SocialSoftware 101? Although most of these applications are free to use, they can quickly consume all of your time. They can take a significant amount of time to initially create, with the need for adding pictures, logos, links, info, etc. The most important aspect of social software, which is also the most time consuming, is the need for constant monitoring and updating. In order to appeal to the most people and to the search engines, content on these sights must be updated frequently. This is where SocialSoftware 101 comes in. We can make sure your company is using the latest technology while allowing you to focus on your core business. SocialSoftware 101 will allow you to maximize your business’ use of the internet without the hassle of doing it yourself .